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Submitted on
August 26
Submitted with Writer


44,005 (31 today)
136 (who?)

Keywords on deviations were built to be an important tool to help discover artwork. But as deviantART grows and strives to create new ways to discover great content, we’ve found that keywords as we currently use them have become underutilized.  We think we can do better -- and can make a better experience for the community -- by making some changes.

In the coming month, keywords will transition into tags, and we’ll be improving the way they work. Tags will better surface artwork, allow deviants to form communities around topics, make it easier to find other artists and art appreciators, and increase discoverability.  

For example, if you're a fan of Teenage Mutant Ninja Turtles it can be difficult to know what to search for: Teenage Mutant Ninja Turtles, Ninja Turtles, TMNT, Donatello, etc.  Public tags provide visibility to see how others are tagging their deviations, which will allow you to align your behavior to the norm, or choose to be deviant!

Getting Started

You’ll hear more about tags in the coming month, but to prepare for the upcoming release now, we wanted to let you know that:

  1. Keywords are changing to tags.

  2. Tags will soon be publicly visible on deviation pages.

  3. Our system will automatically transition some of your keywords to the appropriate tags for better discoverability when tags fully launches (for example, common keyword phrases such as “lord of the rings” will become “#lordoftherings”).

As a reminder, tags on deviations can be edited at any time.  If you’d like to update your deviations before any changes are released, now’s the time to do so!  (Simply visit any of your deviations and click the "Edit" button.  You don't need to add a hashtag before a tag, but you can!)

Frequently Asked Questions

Some of my new deviation tags look weird.  What gives?

The old keyword field was unstructured, while new tags are all single words.  In the keyword to tag conversion process, we had to do a bit of guesstimation regarding the translation.  A keyword field for "my little pony" might mean “#mylittlepony,” while "sunset australia watercolor" might intend "#sunset #australia #watercolor."  In the event you see a tag that doesn't apply to your deviation, simply remove anything not appropriate.

I can only enter 64 tags to describe my deviation, but I was previously able to enter as many keywords as I wanted.  What gives?

Public tags provide visibility around seeing how others are tagging their deviations.  One of the problems with keywords was that everyone had to invent their own terms or guess what others were using.  There would be many keywords around the same topic -- my little pony, mlp, mplfim, mylittlepony, my_little_pony, fim, friendshipismagic, and so forth.  By making tags public, you'll be able to discover tags that the community is using in a more predictable way.  Having 10 or 20 relevant tags will enable more people to see your art than having 100 irrelevant ones.

Your Feedback

We’re excited to show you what we’re working on, and will be updating you more about the power of tags in the coming month.  
For now, we’d love to hear your feedback:

  • Do you add keywords to all of your deviations? Roughly how many do you typically add?

  • Do you base your keywords on medium, subject matter, or other things?

  • What keywords do you commonly search for?

Let us know how you’re currently using keywords, so we can make the new tags as powerful and as useful as possible.

Add a Comment:
Meikomaedamore Featured By Owner 1 day ago  Hobbyist Digital Artist
this website has turned into a huge tumblr rip off
VoreQ Featured By Owner Dec 7, 2014  Hobbyist Digital Artist
noone likes this change, why make changes that noone wants and everyone hates?
trucd Featured By Owner Dec 6, 2014  Hobbyist Traditional Artist
Due to typing lots of keywords when I submit art, I want to have the option to display my tags publicly or not, and not just on my past deviations but my future ones too. Either that or having keyword section and tag section apart, since I don't want anyone to see my numerous keywords while helping them find the right deviation. I firmly believe that having less keywords makes it harder for people to hit on the same topic, and I want my deviation published right. So please consider these ideas and the change you have made, DeviantART staff.
xawkwardcookiesx Featured By Owner Dec 6, 2014  Hobbyist General Artist
God no
SketchkeysDigital Featured By Owner Dec 3, 2014  Hobbyist Photographer
Just started checking my deviations for how the keywords have transitioned into the tags. They have been BUTCHERED. Now what do I do DA??? Go through all 350 of my deviations and fix them one by one? As a premium, donating member, I am not happy.... guess my money will be spent elsewhere. Too much hassle and I pay you to boot.
Flyinglilypad Featured By Owner Nov 26, 2014
I'm having trouble finding art to look at because of this tag switch :/ When you go to search for deviations by tags, the old limiters on the side bar are gone (no more choosing by "most popular in 8 hours, 24, forever" no more limiting by "digital art' "traditional art" etc.) the results are not as good or relevant either. I am *not* happy with this change.
chiorihime Featured By Owner Nov 20, 2014
Why are they doing this to us? I always loved deviantart. It was unique. It was different from facebook, or instagram. It was peaceful. Deviantart has jerks too. But not half as many as facebook! Almost everywhere you look are nice people!
We were always good to this website.
Everyone's complaining!! Everyone wants the old deviantart back! The old unique one! Not the "hashtag one"! We are people with a brain and don't need this hashtag crap. Why is deviantart changing? We loved it how it was!
So please, Deviantart, HEAR US!!
CosmOSmocker Featured By Owner Edited Nov 4, 2014  Student General Artist
Hey DA! can you hear us? we ARE thinking about leaving and closing accounts, just because you lost you soul.
Where is the watcher base? why DO WE EVEN NEED GETWATCHERS?
Because you dont do your job. 
tags are useless if they cannot be stacked and used in bulks when doing a series of related art uploads. tags are supposed to make life easier, they do not.
even worse, they are now public, so everyone can see how desesperate some people are to get views on their work, which is for most, the reason of the said uploads.
i hate hashtags. why everyone needs to put #yoloswag thingies everywhere? 
Garaladin Featured By Owner Oct 31, 2014
Sigh... deviantArt is starting to look like Facebook or Instagram. I liked the original UI that we had before, and I do NOT want to see tags with art. There should at least be an option to hide them.
LivanaS Featured By Owner Oct 31, 2014
I don't like visable tags. :I It looks so ugly unter the titel and who cares about the tags from others? o_O
Then give us the choice to hide the tags because it looks really like crap. :disbelief:
Add a Comment: