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Submitted on
August 26
Submitted with Writer


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Keywords on deviations were built to be an important tool to help discover artwork. But as deviantART grows and strives to create new ways to discover great content, we’ve found that keywords as we currently use them have become underutilized.  We think we can do better -- and can make a better experience for the community -- by making some changes.

In the coming month, keywords will transition into tags, and we’ll be improving the way they work. Tags will better surface artwork, allow deviants to form communities around topics, make it easier to find other artists and art appreciators, and increase discoverability.  

For example, if you're a fan of Teenage Mutant Ninja Turtles it can be difficult to know what to search for: Teenage Mutant Ninja Turtles, Ninja Turtles, TMNT, Donatello, etc.  Public tags provide visibility to see how others are tagging their deviations, which will allow you to align your behavior to the norm, or choose to be deviant!

Getting Started

You’ll hear more about tags in the coming month, but to prepare for the upcoming release now, we wanted to let you know that:

  1. Keywords are changing to tags.

  2. Tags will soon be publicly visible on deviation pages.

  3. Our system will automatically transition some of your keywords to the appropriate tags for better discoverability when tags fully launches (for example, common keyword phrases such as “lord of the rings” will become “#lordoftherings”).

As a reminder, tags on deviations can be edited at any time.  If you’d like to update your deviations before any changes are released, now’s the time to do so!  (Simply visit any of your deviations and click the "Edit" button.  You don't need to add a hashtag before a tag, but you can!)

Frequently Asked Questions

Some of my new deviation tags look weird.  What gives?

The old keyword field was unstructured, while new tags are all single words.  In the keyword to tag conversion process, we had to do a bit of guesstimation regarding the translation.  A keyword field for "my little pony" might mean “#mylittlepony,” while "sunset australia watercolor" might intend "#sunset #australia #watercolor."  In the event you see a tag that doesn't apply to your deviation, simply remove anything not appropriate.

I can only enter 64 tags to describe my deviation, but I was previously able to enter as many keywords as I wanted.  What gives?

Public tags provide visibility around seeing how others are tagging their deviations.  One of the problems with keywords was that everyone had to invent their own terms or guess what others were using.  There would be many keywords around the same topic -- my little pony, mlp, mplfim, mylittlepony, my_little_pony, fim, friendshipismagic, and so forth.  By making tags public, you'll be able to discover tags that the community is using in a more predictable way.  Having 10 or 20 relevant tags will enable more people to see your art than having 100 irrelevant ones.

Your Feedback

We’re excited to show you what we’re working on, and will be updating you more about the power of tags in the coming month.  
For now, we’d love to hear your feedback:

  • Do you add keywords to all of your deviations? Roughly how many do you typically add?

  • Do you base your keywords on medium, subject matter, or other things?

  • What keywords do you commonly search for?

Let us know how you’re currently using keywords, so we can make the new tags as powerful and as useful as possible.

Add a Comment:
SweetBlackberry Featured By Owner 18 hours ago
If you wanna go with the tags do it, I don't mind it. But making them imperatively "publicly visible" for everyone, without any possible way to change it? That's bullshit.
Just look at the comments, everyone's complaining. So please, give us a way to hide them if we want to. Give us choice, don't just go on imposing useless updates that nobody asked for.
FayTales Featured By Owner 1 day ago  New member
"Tags will soon be publicly visible on deviation pages." 
No, please we should be able to hide them because this is getting really awkward. 
em-scribbles Featured By Owner 1 day ago   General Artist
I agree.  I also find it tacky looking and distracting.  
FayTales Featured By Owner 1 day ago  New member
Yes. And it kind of reminds me of twitter and facebook and privacy issues and that's for sure not a compliment.
28crucis Featured By Owner 3 days ago  Hobbyist General Artist
Could we please have an option to hide the tags on all deviations?

Or at least have them placed in a less conspicuous location on the page.. Right now they are right under the title, which (imo) is distracting and cheapens everything.
Balduranne Featured By Owner 3 days ago  Hobbyist Digital Artist
"Tags will soon be publicly visible on deviation pages."
I just noticed that in my gallery

ARE YOU OUT OF YOUR FUCKING MINDS OVER THERE?! I get that designers get paid to design, but this is just spitting in our faces and calling it rain. 

And you know what? Fuck you, fuck this page, fuck everything. I've had it, and I'm going to delete my account/gallery in 1,5 weeks. I hope you're happy that your blind idiocy is driving people away.
SuperMoonImagination Featured By Owner 4 days ago  Hobbyist Digital Artist
dA by SuperMoonImagination  
kanoshii Featured By Owner 4 days ago
tags showing openly for everyone to see its not a good feat -10 points DA
Koroshija Featured By Owner 4 days ago
aw.. I hate it. :c
rareflower3377 Featured By Owner 5 days ago
A truly horrible idea that I hate, but not that you'll listen or take what I say seriously. Nor will any of the rest of the people that run DA. For the first time since I got mine, I'm considering leaving. That alone won't bother you, but the fact that a lot of people seem to agree should. You're taking the same route as MySpace and Facebook i.e. Keep altering and changing the site with useless features that nobody WANTS in the first place until it no longer resembles what you started as. In fact, just keep changing until you no longer ARE DeviantArt but an inferior carbon copy of some other sites you're obviously trying to compete with. If I want an Instagram or something like that, I know how to get one. If something isn't broken, then there is no need to fix it. Especially when the overwhelming majority prefer things the way they are don't want things changed.
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