Most marketing experts would never name a site "DeviantArt," because the word "deviant" has multiple meanings that can be interpreted in different — not always positive — ways. Yet we are the greatest, most diverse art community in existence. Few branding agencies would ever make DeviantArt its infamous green/gray color. Yet we love it, and have become known for it.
Where else can you stunning fan artists alongside the best nature photographers in the world? Or top comic book artists alongside the most talented storytellers of our generation? We are DeviantArt, the wild card of the Internet, the raw and truthful force of good that inspires the creative minds of today and tomorrow and the next day, too.
Click on any random deviation and see the kindness we bring to our comments. Click any random Profile and see the love it receives. Send a Note to one of our members and see the genuine response that comes back to you. The most beautiful people in the world live here. The most beautiful people in the world are artists, and they want to share their beauty with you and see what you have to offer, as well. It's hard to feel down when that kind of love races through every interaction on DeviantArt.
Our mission as a website is clear: to entertain, inspire, and empower the artist in all of us. From offering new tools for artists to developing more ways to discover each other, everything we work on is driven by this goal and we've planned big things for 2015 and beyond.
We’re honored to be able to bring this to you, but more than that, we’re unbelievably humbled by the community who made it this way and continues to grow and nurture itself organically.
As a company, we find ourselves constantly influenced and generally in awe of the community members that make DeviantArt the unique and cultivated home for artists it's become. Because of that, we developed four core values to emulate on a company level and refined from the purest source: all of you.
We strive to be kindred; a place where artists can come to be accepted amongst each other without question. We're magnetic, with vast galleries so full of raw talent, you could be appreciating their art for hours. Yes, we're a little audacious; unapologetic in our efforts to deviate from the norm, even if it raises a few eyebrows from the mainstream. And, finally, the art you'll find here is inspiring, from the creators who have built whole careers for themselves on DeviantArt to the mentors who reach out and share knowledge with others just because.
All of that is DeviantArt. It can be a little hard to understand from the outside looking in, but take a chance, see what the community has to offer, and share the love and inspiration with others. We’re glad you’re here.~Heidi
P.S. - You are cool, and I am proud of you.
P.P.S - What is DeviantArt? Part 2