As mentioned in last week’s Beginnings of Site Simplification journal and the new DeviantArt Timeline, we’ve spent a lot of time thinking about how to make DeviantArt a simplified and unified experience — ultimately leading to increased participation from new and longtime deviants, adding more favourites, comments, and deviousness to the site as a whole.
Because DeviantArt has been around for nearly 15 years, we recognize that the site has accumulated a number of terms, words, and names for our various features and functions — some of which have multiple or similar meanings, and many of which increase confusion around how the site works.
We understand that DeviantArt is a community of artists from around the world who will use all kinds of creative expressions to describe numerous things and activities on DeviantArt. We are not suggesting any uniformity in language used by the community, and are only dealing with navigation labels used on the website — not what deviants choose to call things on their own.
To kick off the site simplification process, we’ve updated a handful of naming conventions across DeviantArt — both the desktop site and mobile Web — with the goal of making the site cleaner and easier to use. The truth is, many of these changes are small and likely not even noticeable to the average deviant! These updates aren’t about adding or removing features, but are instead about cleaning up inconsistencies and having a clearer interface and navigation.
Before MySpace had "friends" and Twitter had "followers," DeviantArt had "watch" — a term that's been around since the early days of the site. But as the site grew, we introduced several variations of the term, all essentially meaning the same thing, increasing confusion for deviants and inconsistencies on interfaces. Today, we’re consolidating everything into “watch.” The “+watch” button on profile pages now says “watch" and instances of “deviantWATCH” on profiles and in messages are now also labeled as “watch.”
As mentioned in our Beginnings of Site Simplification journal, we’ll soon be splitting watch and notifications — two distinct functions — into separate sections, but this change won’t be happening in the next few weeks.
Deviants, the term for members of DeviantArt, is a strong term that we feel has a lot of meaning. On DeviantArt, you are a deviant. There are a few areas of the site that refer to deviants as “users” or “members,” and those have been cleaned up. The term “Premium Members” will be an exception for now.
As features and functions were added to the site, the messages area on DeviantArt ballooned over time. While we acknowledge that it needs a major overhaul, we’re taking a few small steps to begin that revamp. Over the next few days, we’ll be renaming the term “messages” and “inbox” to “notifications.”
Consuming art and other content submitted by the people you watch is a completely separate experience than when you’re replying to comments or checking how many people recently favourited your deviations. These two experiences need to be separated out and redesigned so that each of them is optimized for their distinct function. This change will be happening in the near future.Current:
Simpler, Still Devious
Our mission as a website is clear: to entertain, inspire, and empower the artist in all of us. From offering new tools for artists to developing more ways to discover each other, everything we work on is driven by this goal, and we've planned big things for 2015 and beyond. But first, we need to turn down the noise and focus on simplicity — creating a DeviantArt that is clear and welcoming to all.