It’s no secret that DeviantArt is a complicated site. Have you ever invited a friend to DeviantArt, only to have them ask a bunch of questions about how to get started? Or have you ever spoken with a fellow deviant about a feature you use daily, only to learn they didn't know that feature existed? It’s our aim to make a new deviant's first experience as inspiring and welcoming as those who have made this community their home. We’ve spent a lot of time thinking about how to make DeviantArt a simplified and unified experience and, as mentioned in the DeviantArt Timeline, today we are announcing the beginnings of a site simplification process.
In the coming weeks and months, DeviantArt will begin to make changes to the way things are named and where they appear. Each of these decisions is informed by analysis of real member behavior for both logged-in and logged-out deviants. Our goal is to present experiences we all love at DeviantArt more clearly and reduce instances of confusion that contribute to complexity. Ultimately, this should improve participation from everybody — adding more favourites, comments, and deviousness to the site as a whole.
A while back, we asked the community about collections usage. In response, we heard things like, “Collections? Do you mean the folders in our galleries?” and “Do you mean the journals where people feature a collection of artwork?” These are perfect examples around how the naming conventions on DeviantArt — the names we’ve given products and features — need work.
DeviantArt has been around for 15 years. As mentioned, the site is admittedly complicated and there are many terms, often with multiple meanings, that deviants need to learn as a member. When we designed the DeviantArt Mobile App, we were able to essentially start from scratch and focus on keeping things simple. Now it’s time to bring that same mentality to the desktop site by removing complications and consolidating site terminology.
We’ll provide explicit details soon, but here are some examples of how we might change terms used on the site’s navigation:
Messages, notifications, notices, hot topics, and inbox could become: notifications
Members, deviants, users, and visitors could become: deviants
When looking at our existing navigation, emphasis is placed on search, shop, and DeviantArt’s home/browse. However, we know that deviants prefer to visit their messages, profile, and so on.
Let's take a look at the site's most used features and functions, and see how they can be translated into a new, easier to use navigation.
(Please note: This is just a representation for how the new site navigation could be structured. It is not meant to be a design nor does it use real colors. For now, we're only focusing on the placement of DeviantArt's core features.)
In the new header arrangement above, the logo would bring you to your watch, notifications (messages) are represented by the number “264” (not necessarily consolidated into one number), Notes are represented by “8”, search, and explore come afterwards, but are still at the top.
We plan on splitting Messages into three distinct components:
Watch, which is currently the “deviantWATCH” section of your messages, is content submitted by the people you watch. Since deviantWATCH is vital to community health and we want to optimize this experience for the consumption of deviations by deviants you +Watch.
Notifications will replace what is currently the “feedback” section of messages. In the future, this will be a more powerful experience than what it is today. Based on community feedback, using Messages can often feel like a chore. We’ve also heard that deviants avoid checking their Messages because of how cluttered everything can become, so our aim is to make notifications smarter and easier to manage.
Notes. We have exciting plans for notes. In the near future, we’ll be bringing them to our Mobile App and, a little further out, we’ll be transitioning them to a more chat-like system.
Search and explore also appear on the top navigation:
Search will function similar to how it works today, with an improved design.
Explore, which is currently known as browse (and the front-page), will include What’s Hot, Daily Deviations, Today, etc.
The beauty of this design option for our home experience is that these elements can be mirrored on profiles and have the same experiences. If profile “tabs” and home/watch “tabs” were organized in the same manner, DeviantArt would be a lot easier for new people to use. Symmetry would make DeviantArt intuitive. Today, we’re suffering under the load of features and naming conventions that create a giant cloud of confusion.
We want to streamline DeviantArt’s naming conventions, so that we can present a profile featuring exactly what you are then able to watch: deviations, deviants, favourites, journals, and commissions.
Changes in naming and updates to the interface in this direction will not happen all at once, but will instead roll out over time. Small changes may begin happening as soon as next week.
As DeviantArt grows, we strive to find more ways to connect you with the things and people that matter to you most, but we're becoming more and more cognizant of wanting to simplify the process — so that we can bring you the best experience and do it well.
How will these types of changes impact your experience at DeviantArt?
What other things can we unify or simplify?
Heidi. Female. American. Tall. Sarcastic. Athletic. Bossy. Financial enthusiast. Olympics lover. TV/fandom fanatic. |
I've been fortunate to be involved with deviantART from day one and have held a variety of positions over the past thirteen years. Today, I'm deviantART's Vice President of Marketing.
I graduated college with a Journalism major and Political Science minor, and enjoy all aspects of news and politics. I can often be found watching Fox News, CNN, or CNBC during the wee hours of the morning.
When I'm not working, my hobbies include playing and watching almost all sports (basketball, softball/baseball, volleyball, football, tennis, etc.), traveling, geocaching, investing, and trying to be as funny as humanly possible. When it's time to relax, I'll turn on the television or read a book.
I also used to run GilmoreGirls.org, which was pretty epic during its heyday.
Current Residence: Earth
Favourite genre of music: Christmas songs, jams from the 80s
Favourite style of art: Pixel art, photography, fan art
Operating System: Windows 7
MP3 player of choice: iTunes
Shell of choice: Lobster, shrimp, clams
Favourite cartoon character: Bobby's World, DuckTales, Bionic Six
Personal Quote: I'm not stubborn, I just refuse to settle.
For her outstanding work with deviantART, Heidi is presented with the illustrious Bolt Award for 2008. Heidi is the embodiment of community spirit, dedication, and drive that makes deviantART what it is today. Her positive attitude and inspiring personality has been an influence on the formation of the site since the very beginning, and without her, deviantART would be a much duller and less magical place.
-awarded July 2008